An independent brokerage and strategic advisory firm operating from the center of the whiskey industry.
Start a Conversation →We work with distilleries, Non-Distilling Producer brands, and institutional level capital partners across every stage of the bulk whiskey market — from new make and bulk whiskey to high-age, specialty inventory for premium releases.
Our approach is direct, transparent, and rooted in integrity. We represent our clients' interests to help them procure the right liquid at the right time. We aim to understand the finished product and work as an extension of the brand's trusted team — delivering premium liquid with operational efficiency and the ability to grow with you over time.
The bulk spirits market operates on relationships and information, but traditional brokerage models operate with rigidity. We meet the market where it is and help our clients understand their options from immediate buys to cadenced supply agreements for long-term volume forecasting.
Source the liquid your brand needs to grow and deliver. From project-specific procurement to long-term inventory strategy, we help brands build and protect their edge in the sourced market with trust and confidence.
Navigate the whiskey market with clarity. Whether evaluating specific parcels or deep portfolios, we provide market data, rigorous portfolio evaluation, and end-to-end transaction support tailored to effectively position you in the market.
Connect your excess aged inventory with qualified buyers. We help our supply-side partners see the market more clearly, then work to facilitate transactions efficiently at terms that reflect the current market.
We join qualified buyers and sellers of bulk American whiskey — from new make distillate to premium aged inventory — overseeing every step of the transaction.
Advisory ServicesThe go-to advisory partner for brands, capital partners, and distilleries navigating the whiskey market. We bring institutional discipline to an industry built on patience and craft.
Jack believes in whiskey as a shared story, one that takes trust and foundational relationships with the right partners to scale and grow. He partners with brands and a close network of capital partners, simplifying procurement, pricing fairly, and solving for the cost-intensive pieces of barrel ownership through unique, client-first solutions that most people ignore.
He's committed to building a model that is repeatable, straightforward, and efficient, so that liquid procurement feels like agency, not arbitrage.
The lack of liquidity in today's barrel market is being felt acutely — particularly by sellers of young liquid. Those with capital are in an exceptionally strong position.
Read More →Deep-pocketed players are making generational portfolio moves, but capital is flowing toward production capacity — not secondary barrel market recovery.
Read More →The trend toward moderation among Gen Z is not purely values-driven — economic headwinds are accelerating it. An important demand-side signal for the bulk market.
Read More →Reach out to start a conversation to better understand our work, and paths to align with shared goals.